Luca
Tonelli
FOUNDER
Born in 1972, Luca Tonelli is currently Senior Advisor at Garden Group and founder of TTF.
Luca Tonelli, who graduated in Law from the University of Turin, began organizing and managing equestrian events at the national and international level while still a student.
A passion also supported by a background in communications, gained through a specific course of study and a specialization diploma in journalism and corporate communications.
In 1997, following the acquisition of the Carlson Wagon Lit store in Turin, he became sales manager of Sancarlo Viaggi, where he further honed his experience in the tourism sector, which still characterizes the company he leads today.
Joining the Fiat Group in 1999 (Koinet and ciao web), he assumed the role of Business Development Manager overseeing the web activities of all Fiat Group portals. He subsequently took on the role of General Manager of Alboran Spa (Mediolanum/Fininvest Group), the group's communications company. During this experience he came into contact with the world of corporate television production and large corporate events (conventions), coordinating a team of 120 people with a turnover of €50 million. Reporting directly to Dr. Massimo Doris, I participated in all strategic communications activities for the Mediolanum Group during the Group's transition to a "Bank."
Having gained professional experience in diverse fields and strengthened his curriculum, in 2002 Luca Tonelli officially joined the family company as Chief Executive Officer of Sancarlo Viaggi s.r.l. – Ventana Group.
Since the company began operating, it has implemented a comprehensive change in its business model (from B2B to B2B) and an equally profound expansion of its scope of operations (e.g., managing the Fiera Milano Hospitality System for 8 years), which has led the company to a turnover of approximately €35 million in 2015.
In 2018, the company was sold to an investment fund that continued its operations with substantial continuity of business model and scope using a new brand (YEG). In 2018, he founded the Ferramenta del Gusto emiliano company and opened a regional restaurant outlet with Emilian roots in Turin (after an initial test of the format at Forte Village in 2008), entrusting its management to his sister Eleonora, with great success.
In 2019, Luca Tonelli was appointed General Manager of the newly established Garden Group, active in the ownership and management of hotel assets (Garden Toscana Resort-San Vincenzo-LI + Residenza dei Cavalleggeri- San Vincenzo-LI+RTA Neve sole di Folgarida-TN). After completing the first phase of his mandate for startup and project stabilization, he transferred operational management to the owning family while maintaining the role of senior advisor to the Board.
Since 2025, he has been developing the TTF project, and throughout the year, several consultancies have been established with private companies and institutions, supporting a dynamic, flexible model aimed at achieving concrete, measurable results.
In addition to his corporate commitment, he has held various institutional roles:
Luca Tonelli, who graduated in Law from the University of Turin, began organizing and managing equestrian events at the national and international level while still a student.
A passion also supported by a background in communications, gained through a specific course of study and a specialization diploma in journalism and corporate communications.
In 1997, following the acquisition of the Carlson Wagon Lit store in Turin, he became sales manager of Sancarlo Viaggi, where he further honed his experience in the tourism sector, which still characterizes the company he leads today.
Joining the Fiat Group in 1999 (Koinet and ciao web), he assumed the role of Business Development Manager overseeing the web activities of all Fiat Group portals. He subsequently took on the role of General Manager of Alboran Spa (Mediolanum/Fininvest Group), the group's communications company. During this experience he came into contact with the world of corporate television production and large corporate events (conventions), coordinating a team of 120 people with a turnover of €50 million. Reporting directly to Dr. Massimo Doris, I participated in all strategic communications activities for the Mediolanum Group during the Group's transition to a "Bank."
Having gained professional experience in diverse fields and strengthened his curriculum, in 2002 Luca Tonelli officially joined the family company as Chief Executive Officer of Sancarlo Viaggi s.r.l. – Ventana Group.
Since the company began operating, it has implemented a comprehensive change in its business model (from B2B to B2B) and an equally profound expansion of its scope of operations (e.g., managing the Fiera Milano Hospitality System for 8 years), which has led the company to a turnover of approximately €35 million in 2015.
In 2018, the company was sold to an investment fund that continued its operations with substantial continuity of business model and scope using a new brand (YEG). In 2018, he founded the Ferramenta del Gusto emiliano company and opened a regional restaurant outlet with Emilian roots in Turin (after an initial test of the format at Forte Village in 2008), entrusting its management to his sister Eleonora, with great success.
In 2019, Luca Tonelli was appointed General Manager of the newly established Garden Group, active in the ownership and management of hotel assets (Garden Toscana Resort-San Vincenzo-LI + Residenza dei Cavalleggeri- San Vincenzo-LI+RTA Neve sole di Folgarida-TN). After completing the first phase of his mandate for startup and project stabilization, he transferred operational management to the owning family while maintaining the role of senior advisor to the Board.
Since 2025, he has been developing the TTF project, and throughout the year, several consultancies have been established with private companies and institutions, supporting a dynamic, flexible model aimed at achieving concrete, measurable results.
In addition to his corporate commitment, he has held various institutional roles:
- Coordinator of the Tourism Commission of Confindustria Piemonte
- Past President of the Board of Directors of the G.T.A. (Tourism and Hotel Group) of the Turin Industrial Union
- Member of the General Council of the Turin Industrial Union
- Member of the General Council of Confindustria Federturismo
- Northern Italy Coordinator of the MICE sector of Federturismo
- Member of the Executive Board of the ITS Tourism Piedmont Region
- Elected member of the Board of Directors of the Turin Convention Bureau (AT)
Valentina Praolini
FOUNDER
Born in 1984, Valentina Praolini is now M.I.C.E. Manager of the Garden Group and founder of TTF, but her journey into the world of tourism began long before any title or role.
From a very young age, Valentina combined study and work with courage and determination, spending her summers in mountain hotels. It is there, amidst the welcome, the unexpected, and the smiles, that she discovers her calling for authentic hospitality—the kind that knows how to listen, anticipate, and welcome.
In 2004, after completing his studies, he approached leisure tourism and soon entered the world of events, starting a collaboration with Ventana Group, one of the leading Italian companies in the sector. Here she trained in logistics and conference and incentive organization, following complex projects for major Italian and international companies. Between 2008 and 2011, she engaged with tour operating, creating itineraries and managing group tours for a Turin-based operator: an experience that allowed her to thoroughly understand the dynamics of tourism intermediation and broaden her vision of the sector. In 2011 came the turning point: Valentina entered the beating heart of international sporting events, managing team logistics in the three main world motorsport championships – MotoGP, Superbike and Motocross World Championship. Plans and manages athletes' technical movements, responding to the most complex needs with promptness and precision. At the same time, it creates exclusive corporate experiences: days spent trackside, filled with adrenaline and networking, to experience the thrill of racing from a unique perspective.
Every project is a story. Every event is an encounter. Every place is a possibility. With this vision, Valentina returned to major corporate events in 2014, rejoining Ventana Group as Events Operations Manager. He coordinates every phase – from design to on-site management – with almost sartorial care. Particular attention is always paid to building the staff, carefully selected to enhance the talents of each employee.
TTF was born in 2018: a project into which Valentina pours all her experience and her desire to pass on knowledge to new generations. It launches collaborations with institutions like ITS Piemonte, bringing training directly to the field, through practical lessons, mentoring, and real-world projects.
Oggi, TTF ha assunto una nuova veste e un obiettivo: diventare il motore dello sviluppo del comparto MICE sulla Costa degli Etruschi, mettendo in connessione formazione, territorio, imprese e innovazione. Nel 2019, viene chiamata a guidare lo sviluppo MICE del Gruppo Garden, giovane realtà alberghiera in forte espansione. Thanks to its strategic and operational vision, it helps build a solid and recognizable offering, bringing tangible growth both in terms of attendance and seasonality. The group's facilities – Garden Toscana Resort, Residenza dei Cavalleggeri, RTA Neve Sole – quickly became preferred destinations for corporate hospitality.
Passion, vision, a spirit of action, and a connection with the local community are the pillars on which every initiative rests. In his approach, there's always room for empathy, for the detail that makes the difference, for quality that becomes experience, for authenticity that endures.
From a very young age, Valentina combined study and work with courage and determination, spending her summers in mountain hotels. It is there, amidst the welcome, the unexpected, and the smiles, that she discovers her calling for authentic hospitality—the kind that knows how to listen, anticipate, and welcome.
In 2004, after completing his studies, he approached leisure tourism and soon entered the world of events, starting a collaboration with Ventana Group, one of the leading Italian companies in the sector. Here she trained in logistics and conference and incentive organization, following complex projects for major Italian and international companies. Between 2008 and 2011, she engaged with tour operating, creating itineraries and managing group tours for a Turin-based operator: an experience that allowed her to thoroughly understand the dynamics of tourism intermediation and broaden her vision of the sector. In 2011 came the turning point: Valentina entered the beating heart of international sporting events, managing team logistics in the three main world motorsport championships – MotoGP, Superbike and Motocross World Championship. Plans and manages athletes' technical movements, responding to the most complex needs with promptness and precision. At the same time, it creates exclusive corporate experiences: days spent trackside, filled with adrenaline and networking, to experience the thrill of racing from a unique perspective.
Every project is a story. Every event is an encounter. Every place is a possibility. With this vision, Valentina returned to major corporate events in 2014, rejoining Ventana Group as Events Operations Manager. He coordinates every phase – from design to on-site management – with almost sartorial care. Particular attention is always paid to building the staff, carefully selected to enhance the talents of each employee.
TTF was born in 2018: a project into which Valentina pours all her experience and her desire to pass on knowledge to new generations. It launches collaborations with institutions like ITS Piemonte, bringing training directly to the field, through practical lessons, mentoring, and real-world projects.
Oggi, TTF ha assunto una nuova veste e un obiettivo: diventare il motore dello sviluppo del comparto MICE sulla Costa degli Etruschi, mettendo in connessione formazione, territorio, imprese e innovazione. Nel 2019, viene chiamata a guidare lo sviluppo MICE del Gruppo Garden, giovane realtà alberghiera in forte espansione. Thanks to its strategic and operational vision, it helps build a solid and recognizable offering, bringing tangible growth both in terms of attendance and seasonality. The group's facilities – Garden Toscana Resort, Residenza dei Cavalleggeri, RTA Neve Sole – quickly became preferred destinations for corporate hospitality.
Passion, vision, a spirit of action, and a connection with the local community are the pillars on which every initiative rests. In his approach, there's always room for empathy, for the detail that makes the difference, for quality that becomes experience, for authenticity that endures.